Helping Women be the most Beautiful, Inside and Out


Learning how to accentuate and complement your natural beauty can make a world of difference in your appearance. 

One of the first things you must know is what are the right colors that complement your skin tones, your hair, and your eyes.   Makeup (ie. eye shadow, lipstick, and blush) comes in both Cool and Warm shades, so you will need to determine which is best for your type (see related articles below).   This key element is crucial in defining whither you will be attracting or detracting from your natural beauty. 

Let’s look at some common mistakes women make in applying makeup, and how to avoid them:

Eye Shadow:

Shimmery iridescent eye shadows may look good on teens, but for women that are starting to age those shiny eye shadows actually emphasize lines, and wrinkles so it is best to avoid them and stick with a matte finish that will soften your look.

For those of you with blue or green eyes it is best to stay away from eye shadows that too closely match the color of your eyes.  As they will actually detract from your own eye color.  Instead look closely at the different  flecks of color in your eyes and choose one of those shades to highlight and complement your baby blues.

Applying too much color under the eye emphasizes puffy eyes and dark circles.  It also fights with the color of the eye.  Instead use a thin line of brown, taupe or black and smudge it for a smokey look.


When covering dark under eye circles don’t use too light a shade of concealer or it will produce the “raccoon eye effect” which makes dark circles look worse.  Concealer should be half a shade lighter than your skin, a light color foundation can also be used.  It is best to apply with a wedged sponge, cotton swab or soft brush, never use your index finger as it puts too much pressure on the delicate area.


Blush should not be applied on the upper side of the cheekbones, as it will interfere with the eye area making the skin under the eye look puffy.   Blush should be used to contour and highlight using two shades to achieve this look.  The darker shade should be used on the hollow of the cheek (under the cheekbones) applied in an upward motion from the hollow to the temple.  Then the lighter shade applied to the apple of the cheek.   The purpose is to add slight color and dimension to your face, apply it lightly so that it looks natural, too much will detract.


Don’t spray perfume directly on your clothing, the oils and alcohol will damage your garments and the scent never smells as good on your clothing as on you.

Be careful not to apply too much fragrance, you want people to notice you, not your perfume!  When it is overpowering it can be offensive.

The best  rule of thumb in appying makeup is that “less is more”.

The big key is that you don’t want to emphasize your makeup, you just want to diminish any imperfections and enhance your best features to be the most attractive natural beauty you can be.


For great color coordinated, vitamin enriched makeup and skin care:

Related Articles:

Makeup Your Mind

What Season are You?

True Beauty is a State of Mind

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